Sunday, May 28, 2006

Mumbai landmark

I have a confession to make and also want to expose the evil called landmark. I am a bibliophile. And the newly opened Landmark is to me what a pub is to a recalcitrant tippler.

For those who do not know, landmark is a book shop that started out of Chennai and is now spreading across metros. The most recent one opened at Infiniti Mall at Andheri Lokhandwala. It is small by landmark standards but already beats any other large Mumbai book store in its collection. And these people say that the collection is just starting out!

Let me paint a picture of Mumbai Book shops. There is the venerable Strand in the fort. Great books become available here ahead of any other store and that too at great prices. Its the smallest book shop amongst all the shops I keep visiting but it inspires awe with its collection and its dedication to book lovers. The only comparison I can draw is with Midlands in Delhi. But then, which other man has won a Padma Vibhushan for selling books than Mr Shanbhag! They have the best Indian collection that I have seen on fine arts and on chess. But they really are famous for creating trends. A freakonomics/world is flat etc are released at Strand simultaneously with the rest of the world while the other shops wait for market reaction and then follow. Strand knows what its readers want and goes out and gets it ahead of others.

Crossword is the large chain that everyone knows of. There are many branches and affiliates but only two are any good: kemps corner where the original Mahalaxmi one moved and the Powai one. Some are actually examples of how not to run a book store: Juhu one. This is the place where most ppl go first and caters to the mainstream. But there has been a stagnation in the Sriram recommends category and the emphasis is on the predictable few authors/books. Crossword has nice decor and allows browsing but where are the books!! The only one I'd recommend to a serious reader is the Powai one.

Granth is a new comer and they made a good start with their Juhu shop. Nice collection in a small space. Really challenged its Juhu rival: crossword. Nice ambience and very helpful people. Didn't have a loyalty program but quickly corrected it. The goregaon one is avoidable. The juhu one would have done very well over time but for the arrival of Landmark.

In this setting came landmark. Anyone who has been to the Chennai one would attest to it being amazing. I've been to the usual suspects in Delhi, Mumbai, bangalore and Chennai and have had the help of bibliophiles in each city. So, trust me when I say that the best book shop in India is Chennai landmark. Where a cross word has a shelf on a topic, the Chennai landmark has a few racks and no cheap tricks of multiple copies of the same book. The variety brings me the the only word that describes it: Amazing.

The Mumbai landmark follows the same principal. Huge collection.
Strand has now no chance is the science section. Its a section it used to lead with good competition from the Juhu Granth. Landmark even has a section on Maths though its not very well stocked right now.
Literature: I once looked by Jorge Loius Borges in Mumbai. Found 2 books in Powai crossword. Others had not heard of it. landmark has many of them and two complete anthologies of fiction and non-fiction. It will be ages before anyone catches up here.
History: Crossword has nothing here. Granth led but now landmark blows them away with the sheer collection
Business & management: Huge surprise. landmark is worse than all except perhaps the Juhu crossword! Need to bring it to the level of chennai one.
Indian languages: Crossword kemps corner has a section but no one else. Its a pity that indian literature is not offered in India! Landmark had made a start with Hindi, Gujrati and marathi volumes. But the selection is not as extensive as its own other sections and lags behind the Delhi stores in the Hindi collection.

The landmark however has a huge disadvantage: no place to sit and browse. One can tolerate the narrow aisles where you have to brush against others as you pass but no place to sit and browse is a big pain. there is a small divan but its too little for the amount of traffic and frankly I like some personal space when reading.

But on the whole, landmark is the name of a increasing hole in my pocket.

2 comments:

Avinash said...

Completely agree with you about Landmark...was thrilled to bits when I saw it launched in Mumbai...

Hiten said...

There is one more bibliophile PUB in Mumbai. Also it will not be increasing a hole in your pocket. It is www.librarywala.com. Over 8000+ titles across 11 categories. Check it out. You wont be dissapoointed with this B.PUB